Athlete Factor brings you James Haskell's app, a revolution in athlete to fan communication.

James's app allows him to broadcast instant voice and video messages in an effort to feed rugby fans’ appetite for the latest news and content. The app delivers unique, "behind the scenes", relevant and timely content from James giving fans across the world unrivaled access into the world of an international rugby player.

With nutritional and training tips, footage from the Millennium stadium changing room and the Stade Francais physio room James has embraced his app with his usual charisma and enthusiasm. This unbelievable content is complimented with direct access to James' facebook, twitter and youtube and includes his latest blogs to provide all things James Haskell at the touch of a finger.

James' app is brought to you by Athlete Factor who work with elite athletes like James around the world to give fans a unique insight into their lives. The idea is to show you how elite sportspeople prepare, train, perform, compete and relax....all in their own words. Accompanying James, Athlete Factor have also released their innovative platform with Rory McIlroy, Lee Westwood and Padraig Harrington, with many other international athletes sure to follow their example.

For more information go towww.athletefactor.com
or contact Ben Bidwellben@athletefactor.com

To see a brief intro into James world through his app,click here